Its Official, Feedburner has been purchased. The feedburner team has blogged about it, in order to shed light on what this means for the future. If you visit any blog which is run for commercial purposes, you will find that they use feedburner to distribute their feeds. Reason being that for a commercial blogger stats mean everything. Advertisers will only consider a blog which has proven its worth. With feeds content can be viewed in other ways than by pages being loaded in browsers (thats the whole point of a feed!). So bloggers need a different way to determine their readership. Now that Google has taken them over, you can sure bet to see adsense integration. I just hope they won’t make it as complicated as analytics which I’m still struggling to understand (the reports are kind of bizarro). Oh FB has also put out a FAQ on the aquisition.